Magazine cover printed with HIV blood?

September 27, 2020 0 Comments

first_imgA magazine called Vangardist is seeking to draw attention to HIV and AIDS with a provocative cover printed with ink containing HIV-positive blood.The special edition of the magazine features stories of “HIV heroes” at a time when the editors say too many people have grown complacent about the disease.“There’s been an 80 percent increase in HIV in the last 10 years — that’s according to the World Health Organization — and that’s pretty shocking,” said Jason Romeyko, executive creative director of Saatchi & Saatchi Switzerland, who helped create the cover. “The reason why that’s happening is people just aren’t talking about it anymore.”Romeyko told CBS News he hopes the magazine will “reignite these conversations” — and its stark cover certainly has people talking already.Made with donated bloodVangardist, which describes itself as a progressive men’s magazine, is based in Vienna and publishes in English and German. It claims a readership of 100,000 a month, mostly online. Just 3,000 copies of this special HIV+ edition were printed.To create it, three people living with HIV donated blood. Romeyko described them as “incredible individuals” with diverse backgrounds, and they tell their stories in the magazine. One is a 26-year-old gay man from Berlin who calls himself “one of the most normal guys on the planet.”One is a heterosexual man who wished to remain anonymous as he continues to struggle with his recent diagnosis. And one is a 45-year-old woman, a mother, who got infected 20 years ago by her then-husband who didn’t tell her he had HIV.‘100 percent safe’ to touchThough the idea of touching traces of HIV-positive blood may spark a visceral reaction of fear or revulsion, the magazine assures readers that the cover itself is “100 percent safe” to handle.“Scientifically, the virus dies naturally outside the body. It takes about 30 minutes for it to decompose,” Romeyko said. The US Centers for Disease Control and Prevention confirms HIV cannot survive outside its host for long.The three donors’ blood samples were taken to a lab at Austria’s University of Innsbruck, where they were pasteurized, a heat process that assures the virus is neutralized and incapable of transmission.From there, the blood was mixed into an ink solution for use in the printing press. But the magazine ran into some trouble finding a printer willing to do the job. It finally turned to a small print shop that had produced its very first issue, and the owner agreed to do it himself, not wanting to make his employees take part.Everything about the cover is imbued with meaning, Romeyko explained. “We wanted people to actually hold the magazine and just make the comparison — there’s nothing wrong with holding someone who’s HIV positive.”For those who are still squeamish, the magazine comes sealed in a clear plastic pouch. “Break the seal and help break the stigma,” it says on the label.“We decided to give people a choice,” Romeyko said, encouraging them to take an active role in confronting the issue.But he realizes not everyone is ready for the hands-on experience: “I showed it to a client and she was too scared to pick it up.”He also admits that some AIDS activist groups and NGOs (non-governmental organizations) the magazine consulted weren’t thrilled with the idea and seemed concerned that the magazine might set off a panic or backlash against people with HIV.It’s a little too early to judge the public reaction, since the issue doesn’t hit newsstands until next week. But subscribers have received their copies and Romeyko says the issue if already achieving its goal: “It’s generating conversation — conversations that need to be had.”With HIV/AIDS still the sixth-leading cause of death worldwide, claiming 1.5 million lives each year, according to the WHO, the editors felt it shouldn’t be treated as “old news” or relegated to just the occasional “awareness day” in the press.In the opening pages of the magazine, Vangardist’s publisher and CEO, Julian Wiehl, writes, “If you’re holding the ‘infected’ print edition in your hands right now, you’ll get into contact with HIV like never before…It will make you reflect on HIV and you will think differently afterward. Because now the issue is in your hands.”Once you flip past the provocative cover, there are articles spotlighting “HIV heroes” fighting the stigma of the disease, along with a few avant-garde fashion and pop culture features.The magazine will be available online for free, although the editors are asking readers to make a donation to an HIV foundation. A number of copies of the HIV+ special edition will be auctioned for charity, and another 15,000 copies will be available printed in regular ink.Those behind it are pleased with their work. “I think the cause is right and we’ve treated this very sensitively,” Romeyko said. “It makes you think. It’s very provocative, in a good way.”This story originally appeared on Magazine prints provocative cover with HIV+ blood-infused inklast_img read more

Arsenal sweat on Bukayo Saka new deal

September 22, 2020 0 Comments

first_imgRelatedPosts EPL: Gunners survive West Ham scare Saka tops PFA Player of the Year shortlist Reinier completes Dortmund loan switch Arsenal is desperate to keep burgeoning talent Bukayo Saka and want to open contract talks as soon as possible as Borussia Dortmund become the latest team to eye the teenager.The 18-year-old has been one of Arsenal’s stand-out performers this season, despite having spent much of the campaign out of position at left-back. Naturally a winger, Saka has excelled in place of Kieran Tierney and Sead Kolasinac to the point he can be considered a deputy in the position in years to come.Saka’s form would have piqued the attention of Champions League clubs across Europe anyway, but the London-born attacker being out of contract in 2021 means plenty of rivals are sniffing around report that there have been no talks between Saka’s representatives and Arsenal since February, although he is out of contract in a little over 12 months’ time.Yet despite that, the Gunners are said to be desperate to keep their academy graduate.Saka only earns £7,000 a week on the current terms he agreed back in September 2018 but even despite the squad taking a 12-month wage cut due to the coronavirus crisis, can expect an upgrade in his salary if he pens an extension. Speaking last month, Coach Mikel Arteta said of the situation: “The club is doing what it has to do and is having conversations.“We’ll get it resolved.”The Daily Mirror, though, said that Dortmund are the latest team to look at the teen as they eye a repeat of the progress of Jadon Sancho in the Bundesliga.The German giants picked up Sancho from Manchester City for less than £10 million and look set to sell him for 10 times that fee this summer with Manchester United keen.United and Liverpool are also said to be looking at England youth international Saka, as are Bayern Munich. Speaking about his future back in February, the player insisted he leaves contract talk to his agent and parents.He said: “Do I want to stay? Like I said it’s for my agent. They’re sorting it out.“Of course I’m enjoying my football, enjoying playing under the new coach so we’ll see what happens.”Tags: Borussia DortmundBukayo SakaKieran TierneySead Kolasinaclast_img read more

Whelan eager to appointment new boss

September 21, 2020 0 Comments

first_img With a compensation package for Roberto Martinez agreed with Everton the Latics owner can get on with the task of finding a replacement for the Spaniard. He has already received around 30 applications since he revealed last week he had given the Toffees permission to speak to Martinez. “Roberto will be Everton manager in the next couple of days and that means we can start to interview for the position of manager of Wigan Athletic,” Whelan told Press Association Sport. “We have had a lot of applications and I think we will be choosing from the people who have applied.” Press Association He added: “There are some very good candidates among them and with the quality that is there it is going to be difficult. “It has got to be sorted out over the next nine or 10 days. We have got to get on. The Championship starts sooner than the Premier League and we have got a lot of games.” Although Wigan will be playing in Europe for the first time in their history, courtesy of last month’s FA Cup final win over Manchester City, Whelan has set his new manager just one priority: bouncing back from top-flight relegation immediately. “We have got to get over it and get back in the Premier League as soon as possible,” he added. Names already linked with the vacancy include Brighton’s Gus Poyet, Mike Phelan and Rene Meulensteen – both assistants to Sir Alex Ferguson at Manchester United – MK Dons’ Karl Robinson and ex-Bolton boss Owen Coyle. center_img Wigan chairman Dave Whelan is starting the search for a new manager and hopes to have the right man in place by the end of next week.last_img read more