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My specific interest has focused on the affects of emerging technologies on print consumer magazines. The scope of the research has been broad and it examines industry level change as it uniquely relates to variations in the types of content distributed, the organization of resources, and the success rates of new strategies based on the implementation timing. The project is coming to a close and before I gather my findings I would like to open up a survey to gather your opinion regarding the answers to some of these questions—it should take only a few minutes. All responses will be kept anonymous and no references to a specific company or individual will be shared. I expect to release the final results from this study on FOLIOmag.com later this year. Please click here to take the survey. Mobile Apps, e-readers, augmented reality, print, Web and social networking. Media continues the trend toward fragmentation that began early last century, and emerging technologies promise the rapid delivery of personalized content to users where and when they want it. The selection of available devices will surely become more sophisticated and diverse over time as will the expectations of users. What does that mean for media executives who are trying to build a new business model while attempting to figure out how to keep up with the consumers’ increasing demand for fresh content? How should we organize our companies so we can remain flexible, scalable and profitable? How useful is our past experiences in developing the next steps in our relationship with our readers and other customers? Does company size matter in the same ways it used to? If you are like me, you may have thought about similar questions recently. With a focus on operations, I spend a lot of time thinking about the conventional M&D (manufacturing & distribution) departments. Technology has greatly changed these departments over the past few years to the point where many practices today are completely different from those in place five years ago. That being said, many of these departments can trace their origins back to the height of the industrial age when high volume press runs fueled the national distribution of generalized content. I often think about what will become of the process-oriented folks who operate within these teams. How will they continue to serve their firms as we navigate into a new business landscape where print advertising can no longer be expected to drive future growth? Perhaps, the conventional M&D departments will be reorganized and emerge as a new breed of Media Delivery specialists who are not tied to any specific medium but service all. If so, then these teams will likely be focused on developing innovative ways to introduce workflow automation to handle an unprecedented proliferation of content development. Internal automation mixed with the correct balance of external sourcing can enable the efficient delivery of monetizeable content across multiple media platforms. Looking for AnswersI have been conducting research on these very topics for my doctoral dissertation with a team at Pace University. Throughout this academic journey, we have reached out to many media experts in an effort to gain a better understanding of what may be occurring in our industry from an advertising, editorial and operations perspective. read more
Jobs and hiringReutersLeading business schools in India have concluded the final placements for their graduating students and the colleges have witnessed a surge in the recruiter sentiment. Overseas placements have shot up with higher salary offers to suggest that hiring activity has gathered steam and will also rise in the coming months.Avendus Capital offered the highest domestic annual package of Rs 35 lakh at Management Development Institute (MDI) that is up about 22 percent from Colgate-Palmolive’s offer of Rs 28.74 lakh last year. There are 15 international offers with the highest salary of Rs 55 lakh, Economic Times reported.”Our batch was placed in record time,” said Kanwal Kapil, placements chairperson of MDI Gurgaon.”Companies were far more bullish on hiring – it took 119 firms to absorb the entire batch, compared with 143 companies last time around. Several recruiters had to go back empty-handed,” he added.At the Indian Institute of Foreign Trade (IIFT), international job offers jumped over 55 percent compared to last year. Four students were offered the highest international package of Rs 96 lakh.According to Economic Times, TGI, AluZinc, ADM and Phoenix Commodities recruited for trade roles in Africa, Latin America and Southeast Asia; Thailand-based CP Group hired for its Future Leaders Programme and Godrej, British Telecom, DBS, Hero MotoCorp, Mother Dairy, Shapoorji Pallonji, TetraPak and TVS Motors recruited for international business streams.Besides, a bright outlook of the placements in B-schools, reports suggest that even leading engineering colleges have witnessed a better placement season this year.The overall hiring sentiment in the country for the first quarter of 2018 (January – March) is predicted to rise from the last quarter showed a private survey. Employees [Representational Image]ReutersA Manpower survey, which included more than 4,905 employers across various industries, found that 24 percent of the employers are projecting an increase in the staffing levels in 2018. The net employment outlook for the employers in the services sector is projected to rise 27 percent.Further, according to a skill assessment company Mettl, a large number of companies in India will also have an increased budget in 2018 compared to last year.”Campus hiring has picked up after three years and we believe that hiring will be positive this year compared to last year,” Rituparna Chakraborty, President of Indian Staffing Federation, told IBTimes India. read more
Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global Fans of Twitpic can breathe a sigh of relief. The popular photo and video sharing platform will not be closing down on Sept. 25 as reported earlier this month. The company tweeted that it has been acquired and will continue to operate. As of yet, no other details about the deal or the buyer have been released. Twitpic did not immediately respond to a request for comment. Related: The Art of Acquisition Comes Down to 4 Essential VariablesWe’re happy to announce we’ve been acquired and Twitpic will live on! We will post more details as we can disclose them— TwitPic (@TwitPic) September 18, 2014Founder Noah Everett explained in a company blog post on Sept. 4 that the prospect of a prohibitive legal battle with Twitter regarding Twitpic’s trademark application and possibly refusing them access to Twitter’s API was the cause of the initial decision to shut down. Twitpic launched in 2008 and Twitter started hosting photos on its site a year later. The announcement comes following complaints from members of a volunteer digital archiving organization called the Archive Team, who said that the site was blocking them from downloading and preserving the stored images. Related: Microsoft’s Missed Opportunity: Not Getting Minecraft’s Founders? September 19, 2014 Growing a business sometimes requires thinking outside the box. Register Now » 2 min read read more