4 ways you should incorporate marketing goals into your credit union strategic planning

December 18, 2020 0 Comments

first_imgMarketing plays an essential role in any credit union strategic planning session. It’s the marketing that gets your message to the masses. Have an innovative new product or service? If nobody hears about it, nobody will care. That’s failure, and it’s not an option. If you want your credit union to lead the competition, make sure you incorporate these successful marketing techniques into your yearly strategic plan.1. Hire a Tech SpecialistIt’s not enough anymore to slip an ad insert into an envelope alongside your member’s monthly statement and drop it in the mail. According to American Banker, as far back as 2013, nearly fifty percent of all banking customers had opted to receive paperless statements. Online banking is quick. It’s convenient. And members can now perform nearly every banking task needed from the comfort of their laptop or mobile phone.The marketing trends that are a part of your credit union strategic planning today must be tech-friendly or nobody will ever hear, see or experience them. This means hiring someone who’s experienced in creating engaging Web content such as e-inserts, re-targeting campaigns, electronic surveys, electronic newsletters and more. continue reading » 4SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more