SeeAbility invests £1 million to increase regular giving numbers

June 16, 2021 0 Comments

first_imgSeeAbility invests £1 million to increase regular giving numbers Howard Lake | 20 April 2010 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: direct debit Individual giving Eye care charity SeeAbility, formerly The Royal School for the Blind, is planning to invest £1 million over the next three years to increase its number of regular donors.Emma Smith, SeeAbility’s Head of Individual Giving, explained: “We will be using a range of creative ways to engage with new supporters, including encouraging people to try simulation glasses so that they can get a feeling for what it is like to have a visual impairment and empathise with people who live with this every day. Conditions such as tunnel vision, glaucoma and limited vision can be replicated using the glasses and give people an insight into these conditions.”Techniques to be used include door to door, street, private sites and workplace giving. It will also run upgrade campaigns to encourage existing SeeAbility regular donors to give more. The charity is planning to recruit younger donors aged 30 and upwards, given that the majority of its cash donors are much older.The charity expects to raise more than £3 million as a result of the investment.www.seeability.org  34 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img read more