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Source: Premier FoodsPremier Foods has signed an agreement to sell and market Mr Kipling cakes in the US, as it reveals the brand is on track for ‘another record year’.The deal between Premier Foods and Weston Foods, a North American baking company, was announced in its trading update today (19 January) with the first shipments of cake expected to commence in the first quarter of the 2021/22 financial year.It forms part of Premier’s international strategy to deliver ‘sustainable profitable growth’ with a major emphasis on in-market execution and ensuring the optimal route to market for its brands.This has already seen Mr Kipling venture to Australia, delivering ‘very healthy sales’ alongside Cadbury cakes in Q3 – the 13 weeks ending 26 December 2020. The brand is also being tested in Canada with ‘encouraging’ sales so far.Premier Foods’ overall international business grew strongly in this quarter with sales up 43%. This was partly helped by the buy in of products ahead of the 31 December EU exit date.It added that with a free trade agreement with the EU in place, it is not expecting any material impact from tariff changes. To date, the new arrangements have not resulted in ‘any major disruptions’ to its supply chain.Sweet treatsPremier Foods’ Sweet Treat division generated sales of £81.6m in Q3 2020/21 – a 0.5% increase compared to the same quarter in 2019/20. Year-to-date sales for the division sit at £186.3m.Growth was driven by branded products, which includes Mr Kipling and Cadbury cakes, which accounted for £55m worth of sales in the quarter – an increase of 5% versus the previous year.Mr Kipling is on track for ‘another record year’ with sales rising 7% in the quarter, alongside further market share gains. The brand has continued to benefit from the launch of new product ranges and an extended period of marketing investment, Premier added. Recent NPD includes reduced sugar Viennese Whirls and After Dinner Chocolate & Orange Fancies.Cadbury cakes also increased its market share and saw sales increase both in the UK and overseas.Sales of non-branded sweet treats, meanwhile, fell 7.5% to £26.6m.“Looking to the remainder of the year, out of home eating is likely to remain heavily restricted and we therefore expect to see continued high levels of consumer demand for our products. With more brand investment to come, we now expect trading profit to be in the range of £145-£150m this year,” said CEO Alex Whitehouse. read more
AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to MoreAddThisAlpena- Back in January, Zach Irving watched his series takeoff at two different film and video celebrations. The first installment of “Michigan Micro Adventures” debuted at both the Alpena Fresh Takes Video and the Thunder Bay International Film Festival. The series looks at different adventures throughout Northeast Michigan. Hiking, kayaking, and biking are just a few of the activities that Irving captured this past Summer. All four parts follow Irving’s father and brother.“To see them just on the screen is just really rewarding to see that because we are used to having those adventures and not many people that are from this area or are visiting even know those places are here,” said the filmmaker Irving.Irving partnered with the Alpena Convention and Visitors Bureau to help bring his dream to life. The CVB partnered up with Irving Entertainment to secure a Michigan Reciprocity Grant to fund the project. With multiple screenings of the first episode in the books, the public gets to check out all four parts on April 11 at the Alpena Public Library. The event kicks off at 6:00pm.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to MoreAddThisContinue ReadingPrevious Teaching Veterans how to eat healthierNext Thunder Bay National Marine Sanctuary Raises Awareness on Plastic During ‘Zero Waste Week’ read more