Alibaba the acquisition of high moral map leveraging to create O2O
Tencent technology Liang Chen reported on February 11th
Alibaba group (hereinafter referred to as Alibaba) shares a high German just 9 months after the new action. Alibaba announced last night will be $1 billion 100 million cash acquisition of High German company 72% shares, once the transaction is completed, will become the High German Alibaba, a wholly owned subsidiary of the group, which is expected to become the first Internet industry this year blockbuster deal.
these transactions marks the Chinese Internet BAT (Baidu, Alibaba and Tencent) three giants have all personally into the map area. Previously, Alibaba group in May 2013 to $294 million strategic investment in high german.
it is expected that the two sides will be in the map search, product commercialization, data sharing, cloud computing and other areas of cooperation, especially in the aspect of data sharing, High German and Alibaba will build a large data service system.
but from another point of view, the deal highlights the potential dangers of Alibaba’s defense against the future: in the mobile internet field, is being challenged by Tencent and Baidu.
Ali incoming is niche market
after the completion of the transaction, the Alibaba will integrate its little Amoy Taobao local life service platform and high moral map and navigation application acceleration, the business is mainly after the layout of O2O Alibaba.
in the mobile Internet era, the role of the map as the entrance is constantly being strengthened. There is a close relationship between the mobile phone and mobile phone location information, the map can not only become the basic necessities of life and a series of life service entrance, can also be derived from a number of mobile applications, a variety of O2O applications between user location and line merchant based platform.
Baidu map had been a major competitor of High German, with Baidu maps, Baidu is quickly cut into the field of life services. At the 2013 Baidu World Congress, Baidu CEO Robin Li has repeatedly mentioned the importance of LBS on Baidu, because Baidu maps from a single travel tool has become a life service platform. Currently, Baidu maps of more than two hundred million users.
it is worth noting that Baidu announced in January this year, the acquisition of a wholly-owned rice network, make up for the life of service, users can use Baidu maps to get the full group purchase service experience, but also can retain and glutinous rice merchant relations, and Baidu’s advertising resources.
on the other hand, although compared with Baidu maps and high moral map, Tencent map market share is relatively small, but in the second half of 2013, it has undergone a series of adjustments, as well as the expansion of the team. Tencent map relevant responsible person said, in 2013, Tencent map completed the basic layout of the O2O, the next will be combined with other Tencent products to provide a better user experience.
fierce competition to accelerate the layout of Alibaba, Alibaba from the investment